EVEN™ Hotels

UXUS won the global tender to create a new mid segment hotel brand centering around wellness, EVEN™ hotels. The main objective was to give form to the guest experience at each touch point along their journey, expressing the brand’s purpose at every level. Signature branded design features were developed to make this hotel concept stand out from a “sea of sameness” of competing brands in this segment, focusing on a conversion model for future roll-outs.